Avoid Burnout / Do What You Love
Updated: Dec 7, 2020
That might sound like a novel idea to you.
You created your business to serve you, right?
The only way that you're going to build a business that is stable and that can run while you're on holiday or giving attention to other things is to be in it for the long haul.
The amount of clients I get that are close to burnout is insane. They have been burning the candle at both ends for far too long.
They're either wanting to:
Start something new
Sound familiar? Neither one of these will typically ever fix your problem.
Here is what I've found the key to the long game:
Do what you love (is it marketing? Is it sales? Is it working with clients?)
Are you passionate about what you're doing every day, week, month, etc? If not you will most likely burnout, quit and want to start something new.
This happened to me last year. I was burnout. I felt like a prisoner in my own business. I had to rediscover what I love doing and make sure that I focus on doing that and getting other people to do the things I don't love doing. I've found that being able to stay in the "enjoyment zone" gives me the ability to push through any problem I'm faced with.
Now I'm trying to help you get back time to do what you love and to lead your business.
You can not expect to build something that will last a long time if YOU are the one carrying all the burden. To better serve your clients and be healthy for the ones you care about you must protect yourself by not burning out.
The goal for me ( and you) is to create the vision, steer the business in that direction and enjoy what I'm doing. If I can do this, I'll be in the game for YONKS!
So, you will do no good to your family or your clients if you are constantly burning the candle at both ends.
Maybe now is the time to start Doing it Differently!