Find your niche
Drop some ink in a bowl of water and the ink will ripple and eventually cover the bowl.
The same ink in the ocean will disperse very quickly and eventually be nothing.
So, in marketing terms, if you find your niche in a market and start talking to that niche, then eventually everyone will know about you.
Start talking to the mass market, you will never get heard.
Find your niche and start Doing it Differently!