top of page
Search

"It's not creative unless it sells"

Updated: Apr 2

...an iconic quote from David Ogilvy, probably the greatest adman ever.

And being that advertising leans heavily on both words and imagery, you find a lot of Picassos in the business but few who know really how to sell.

They just don't get it.

Creative ideas are all very well, but they are a means to the end.

Perhaps this is a good way to measure creativity in marketing and advertising ....

Make sure the prettiness moves product otherwise, paint over it and try again.

And a good time to start Doing it Differently!


john@doingitdifferently.com

 
 
 

Comments


Get The CreActivist Method ® here for FREE

© 2020 by Doing it Differently. Proudly created by us!

bottom of page