Search
  • The Creactivist Marketer

"It's not creative unless it sells"

...an iconic quote from David Ogilvy, probably the greatest adman ever.

And being that advertising leans heavily on both words and imagery, you find a lot of Picassos in the business but few who know really how to sell.

They just don't get it.

Creative ideas are all very well, but they are a means to the end.

Perhaps this is a good way to measure creativity in marketing and advertising ....

Make sure the prettiness moves product otherwise, paint over it and try again.

And a good time to start Doing it Differently!


john@doingitdifferently.com

15 views
I Sometimes Send Newsletters

© 2020 by Doing it Differently. Proudly created by us!