doing it differently!
So, you might be thinking what can this “John Nick” actually do for me?
You’re smart. I like that.
Well, where most marketing is boring as hell, my strategies aren’t.
In fact, they can be edgy AF. But they work.
And the fact that you're here, suggests you want to start Doing it Differently!
Quite exciting, really.
So, first up, let’s talk and you can suss me out.
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Sometimes, it’s all about me
So I walked in a Bar one day and thought “ How do I show people what I Do Differently?”
Well, it's about being talked about and challenging conventional thinking. And getting things done.
It's about being a Creactivist® and Doing it Differently!
But many years, and many bars ago I was an Ad Man – a Mad Man of the ‘80s and ‘90s
Working on some great brands like Tia Maria, Dunhill, Barratt Homes, Scottish and Newcastle Breweries, British Gas, Carrefour, Procter & Gamble the RHM brand groups of Paxo, Bisto and Saxa.
And of course my baby of them all Gillette, with my very own slogan, “The Best a Man can Get”.
[ Good story to tell you about this when we meet up! ]
Great days when lunches lasted for Days!
Life moved on and I ran successful Ad Agencies. Invested in businesses, sold out and re invested. Got the feel of “running a business” – it literally is the coal face and it’s hard.
Here is where my marketing approach shifted – real results matter – no bullshit waffle.
Good marketing is hard to come by – and businesses need more, so I started
Doing it Differently!
Once you start Doing it Differently, it's easy for doubt to set in.
Because Doing it Differently causes change, and change is scary.
The alternative is to acknowledge and embrace the idea of Doing it Differently and be clear about the changes you seek to make.
Because without these changes...and more, you stay where you are.
Hey, I’m not for everyone but this is Marketing from a real Marketer who knows his stuff.
The Original Ad Agency that still is Doing it Differently!
Pioneer of the Brand Plan on a Page® and BusinessGrowth90®
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Here is where you find all the high brow marketing academia stuff, but “must have tools” that makes your Brand seriously Be Seen. Be Heard. Be Bold.