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Safe marketing is dead. Let’s not mess about. If your brand isn’t making people stop, stare, and feel something, you’re just blending in. And in today’s noisy AI world, blending in is the fastest way to become irrelevant. It’s the polite nod in a crowded room. It’s the background music nobody listens to. Most businesses are terrified of standing out. They look at what their competitors are doing, and they try to do it slightly "better". They polish the status quo. They stick

Ever feel like your marketing plan came out of a time capsule from the beige decade? Welcome to the future. Spoiler: polite is pointless and safe is a snooze. The world’s gone mad, and if you’re not about to stir the pot - or, hell, knock it off the table - you may as well just hand your wallet to the competition. This is your wake-up call, not a lullaby. Here are my three wild cards for 2026. Rip them up, remix them, or dare me to add a fourth. Got guts? Chuck your predictio

Netflix's move for Warner Bros isn't just business - it's a war for carriage. Discover why "The Beautiful North ® " is our best defence against creative monopoly. Let’s not mess about. The rumours of Netflix acquiring Warner Bros aren't just industry gossip to chat about over a lukewarm coffee. This is a seismic shift. We are watching the potential consolidation of one of the last major studios into the streaming giant's maw. And if you’re sitting there thinking, "Well, as lo