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Are you a founder pouring money into marketing that fails? It’s time to stop, listen, and rethink your strategy. Learn how to reconnect with customers. Let’s not mess about. You’re a founder. You built something from nothing. But now you’re stuck, throwing money at marketing that doesn’t land, hoping something, anything, will stick. Your campaigns feel like shouting into a void. You’ve lost the plot, and worse, you’ve lost touch with the only people who really matter: your cu

Let's cut the crap. Most online marketing is a frantic, desperate scramble for a quick sale. It’s the digital equivalent of a street hawker yelling "BUY NOW!" at everyone who walks past. It’s loud, it’s annoying, and for the most part, it’s a complete waste of your money. You’re told to chase clicks, optimise for conversions, and ram your offer down people’s throats from the first second they see you. The result? You end up fighting over the same tiny slice of the market - th

Let’s be honest. The word "sales" makes most people’s skin crawl. It conjures images of slick suits, pushy tactics, and that grubby feeling of being cornered. We’ve been taught that to sell, you need to follow a script, overcome objections, and apply relentless pressure until someone caves. It feels wrong because it is  wrong. It’s a broken system built on persuasion, not connection. For years, I’ve seen brilliant business owners with game-changing ideas freeze at the thought