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The CreActivist Marketer® who is Doing it Differently!
For Businesses and Brands tired of gutless marketing.
Blog
Real Marketing from the CreActivist Marketer who knows his stuff


AI Won't Save You. Clarity Will.
Around 6,000 years ago, copper miners in what we now call Ukraine had a problem. Ore was heavy. Dragging it out was a nightmare. So they built a cart on circular wooden discs, joined each pair with an axle, and invented the wheel. Genius. Obvious. Inevitable, once you've seen it. And yet the wheel didn't conquer the world overnight. In the deserts of Egypt, stones moved on river barges and sleds. In sub-Saharan Africa, dense forest and few draught animals made wheels pointle
Jun 103 min read


Are You a CreActivist?
Let’s get one thing straight. The world doesn’t need another follower. It doesn’t need another person playing it safe, waiting for permission, or regurgitating the same tired ideas. What it needs are agitators. Rule-breakers. People with the guts to fuse creativity with action to make something happen. It needs CreActivists. This isn’t just a trendy label. It's a mindset. It's an identity for those who are fed up with the status quo. A CreActivist is a creative activist - som
Mar 64 min read


Forget the Algorithm: Why Email Is the Only Empire Worth Building
Stop building your business on rented land. Discover why owning your audience through email is the only way to drive real revenue and build authority. You want proof? Try launching the Tia Maria Cook Book by email—yes, an actual cookbook for a coffee liqueur brand. Or driving a Gillette campaign into inboxes across the UK and owning the conversation, not just the shelf. You think you need to be a global media giant to make email work? Think again. I’ve launched cult campaign
Feb 45 min read
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