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Real Marketing from the CreActivist Marketer who knows his stuff

Are You a CreActivist?

Let’s get one thing straight. The world doesn’t need another follower. It doesn’t need another person playing it safe, waiting for permission, or regurgitating the same tired ideas. What it needs are agitators. Rule-breakers. People with the guts to fuse creativity with action to make something happen. It needs CreActivists. This isn’t just a trendy label. It's a mindset. It's an identity for those who are fed up with the status quo. A CreActivist is a creative activist - som

2 days ago4 min read

Forget the Algorithm: Why Email Is the Only Empire Worth Building

Stop building your business on rented land. Discover why owning your audience through email is the only way to drive real revenue and build authority. You want proof? Try launching the Tia Maria Cook Book by email—yes, an actual cookbook for a coffee liqueur brand. Or driving a Gillette campaign into inboxes across the UK and owning the conversation, not just the shelf. You think you need to be a global media giant to make email work? Think again. I’ve launched cult campaign

Feb 45 min read

The High Street Hero Returns: Why the Travel Agent is Kicking the Internet’s Arse

Let’s be honest. For a decade, we were told the high street travel agent was dead. Buried. A relic of a time when we still used fax machines and thought Ceefax was the height of technology. The internet was the new king. Why talk to a human when you could book a flight to Timbuktu in your pants at 3 am? But here’s the thing about "better" technology: sometimes, it’s just noise. We were promised ease. Instead, we got twenty tabs open, hidden baggage fees, and a profound sense

Feb 24 min read