Sometimes, it’s all about me
So I walked in a Bar one day and thought “ How do I show people what I Do Differently?”
Well, it's about being talked about and challenging conventional thinking. And getting things done.
It's about being a CreActivist® and Doing it Differently!
But many years, and many bars ago I was an Ad Man – a Mad Man of the ‘80s and ‘90s
Working on some great brands like Tia Maria, Dunhill, Barratt Homes, Scottish and Newcastle Breweries, British Gas, Carrefour, Procter & Gamble the RHM brand groups of Paxo, Bisto and Saxa.
And of course my baby of them all Gillette, with my very own slogan, “The Best a Man can Get”.
[ Good story to tell you about this when we meet up! ]
Great days when lunches lasted for Days!
Life moved on and I ran successful Ad Agencies. Invested in businesses, sold out and re invested. Got the feel of “running a business” – it literally is the coal face and it’s hard.
Here is where my marketing approach shifted – real results matter – no bullshit waffle.
Being Brave does matter.
Good marketing is hard to come by – and businesses need more, so I started
Doing it Differently!