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The CreActivist Marketer® who makes things happen
by Doing it Differently!
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Real Marketing from the CreActivist Marketer who knows his stuff


The High Street Hero Returns: Why the Travel Agent is Kicking the Internet’s Arse
Let’s be honest. For a decade, we were told the high street travel agent was dead. Buried. A relic of a time when we still used fax machines and thought Ceefax was the height of technology. The internet was the new king. Why talk to a human when you could book a flight to Timbuktu in your pants at 3 am? But here’s the thing about "better" technology: sometimes, it’s just noise. We were promised ease. Instead, we got twenty tabs open, hidden baggage fees, and a profound sense
Feb 24 min read


Stop Trying to Be Better. Start Being Different.
Safe marketing is dead. Let’s not mess about. If your brand isn’t making people stop, stare, and feel something, you’re just blending in. And in today’s noisy AI world, blending in is the fastest way to become irrelevant. It’s the polite nod in a crowded room. It’s the background music nobody listens to. Most businesses are terrified of standing out. They look at what their competitors are doing, and they try to do it slightly "better". They polish the status quo. They stick
Jan 54 min read


3 Ideas to Shape Your Marketing in 2026
Ever feel like your marketing plan came out of a time capsule from the beige decade? Welcome to the future. Spoiler: polite is pointless and safe is a snooze. The world’s gone mad, and if you’re not about to stir the pot - or, hell, knock it off the table - you may as well just hand your wallet to the competition. This is your wake-up call, not a lullaby. Here are my three wild cards for 2026. Rip them up, remix them, or dare me to add a fourth. Got guts? Chuck your predictio
Dec 18, 20253 min read
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