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The CreActivist Marketer® who makes things happen
by Doing it Differently!
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Real Marketing from the CreActivist Marketer who knows his stuff


Netflix Buying Warner Bros: Will this kill Creativity here in The Beautiful North®?
Netflix's move for Warner Bros isn't just business - it's a war for carriage. Discover why "The Beautiful North ® " is our best defence against creative monopoly. Let’s not mess about. The rumours of Netflix acquiring Warner Bros aren't just industry gossip to chat about over a lukewarm coffee. This is a seismic shift. We are watching the potential consolidation of one of the last major studios into the streaming giant's maw. And if you’re sitting there thinking, "Well, as lo
Dec 8, 20255 min read


Founders have lost their way and lost their customers - discuss?
Are you a founder pouring money into marketing that fails? It’s time to stop, listen, and rethink your strategy. Learn how to reconnect with customers. Let’s not mess about. You’re a founder. You built something from nothing. But now you’re stuck, throwing money at marketing that doesn’t land, hoping something, anything, will stick. Your campaigns feel like shouting into a void. You’ve lost the plot, and worse, you’ve lost touch with the only people who really matter: your cu
Nov 13, 20254 min read


The 100-Year-Old Strategy That Modern Brands Are Too Scared to Use
Let's cut the crap. Most online marketing is a frantic, desperate scramble for a quick sale. It’s the digital equivalent of a street hawker yelling "BUY NOW!" at everyone who walks past. It’s loud, it’s annoying, and for the most part, it’s a complete waste of your money. You’re told to chase clicks, optimise for conversions, and ram your offer down people’s throats from the first second they see you. The result? You end up fighting over the same tiny slice of the market - th
Nov 3, 20255 min read
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