Every time something goes dodgy in my life I keep saying to myself, " I had a gut feeling this was wrong or wont work or whatever ." It's ridiculous because deep down, you even think through all this before hand too!
Your subconscious understanding is trying to tell you something.
And yes, even when we know something is right, we doubt the gut feeling!
Maybe intuition - but its bloody important as creatives to recognise it. Hey, it's what separates the competent from the brilliant.
It's when you see something and think, " Shit - that's good " as opposed to
" It's OK, it'll do."
Do you trust your gut feeling?
John ( Nick) The CreActivist Marketer who is Doing it Differently!
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