top of page

How the Placebo Effect and Doing it Differently can work for your marketing

Small changes can make a big difference.

Starbucks coffee isn’t any better than coffee you might find at a local shop. But, when you smack a fancy logo on the cup, surround it with a ton of white space and add a £5 price tag to the mix… suddenly it becomes a luxury.

(And, the interesting thing about a luxury is that you only have to experience a luxury once for it to become a necessity, but that’s an article for another day.) 

The reason marketers and advertisers invest such a large sum of money in design and branding (and dare I say copywriting?), is because when you make something appear to be “prettier” and position it to be of a higher quality than something else, you bring The Placebo Effect into play and this makes the experience better, fuller, lovelier.

And that too is all about Doing it Differently!

20 views0 comments

Recent Posts

See All


bottom of page