My Weekly Views from the Office
"How to Create LinkedIn Posts That Actually Get Noticed"
LinkedIn isn’t just a digital resume dump. It’s a game-changer if you know how to play. But let's not sugarcoat it. Most posts on LinkedIn are ignored, lost in the sea of corporate jargon and generic business waffle.
What if you could flip the script and make every post you write a showstopper?
Dean Seddon, a social selling pro, studied 4,862 viral LinkedIn posts to crack the code on why and how they work. The results? A proven playbook for creating LinkedIn content that hooks people and keeps them coming back for more.
Here’s my frame on how you can do the same.
1. Start Like You Mean It—Use a Killer Hook
If your first three lines don’t slap, no one’s sticking around. Your opener has one job—stop the scroll.
Try:
A bold statement: "I just got punched in the face."
A provocative question: "Why do most people fail on LinkedIn?"
A surprising stat: "80% of LinkedIn users never engage with posts—are you one of them?"
My Tip: Write your post first. Then brainstorm multiple hooks. The one that makes you pause? That’s your winner.
2. Speak To What They’re Struggling With
People don’t want fluff. They want someone who gets them. Call out their challenges. Make it real.
Example:"Ever feel like your posts are invisible, like shouting into the abyss? Same here—until I figured this out."
Once you’ve exposed the struggle, hit them with empathy. Show them they’re not alone. Then, boom—offer your solution.
3. Make It Painless To Read
Nobody’s breaking out a thesaurus or wading through walls of text on LinkedIn. Respect their time.
Chop up your paragraphs—2 to 3 sentences max.
Use bullets or lines for clarity:
Create great content.
Engage relentlessly.
Stay consistent.
Highlight your power phrases with bold text or emojis sparingly (this 🛑 works—don’t overdo it).
White space isn’t your enemy. It’s your ally. Use it.
4. Teach Them Something They Can Steal Today
Don’t ramble. Want to leave an impression? Give them a framework or process they can steal and use right now.
Example:*"Want to stop fearing rejection? Use this 3-step mindset fix:
Write the worst-case scenario.
Prepare for it.
Take one small step toward your goal."
Tell them exactly what to do and close with a nudge to try it. They’ll remember you every time they use it.
5. Be Relatable AF With Analogies
Want to explain something complex? Dumb it down without dumbing it down. Analogies are your best friend.
Example:"Confidence is like a muscle—you don’t just have it. You grow it by pushing past failure, one step at a time."
If your analogy sounds like a conversation with a pal over coffee, you’re on the right track.
6. Get Real—Honesty Hits Differently
Nobody wants perfection. They want authenticity. Share your flops, your cock ups, and how you bounced back.
Example:"When I started posting, I got 3 likes—two of which were from my mom. Here's what I fixed to get noticed."
But don’t just vent. Share the lesson. Inspire action. Struggles are the hook, but resolutions are the payoff.
7. End Strong—And Tell Them What’s Next
Yeah, they loved your post, but did you tell them what to do about it? Don’t leave them hanging. End with purpose.
Want comments? "What’s your biggest LinkedIn struggle? Drop it in the comments."
Want shares? "If this helped you, share it with your network."
Want leads? "DM me if you’re struggling to grow your LinkedIn."
Without a Call to Action (CTA), your post is just noise.
8. Flip The Script On Conventional Wisdom
Nothing turns heads like challenging the norm. Pick a popular belief and demolish it with confidence.
Example:"Lead magnets are overrated. Instead of spamming inboxes, I focus on building real relationships. It’s faster. It’s better."
People love fresh perspectives. Bonus points if your take sparks debate.
Final Thoughts
Your LinkedIn posts should work for you, not against you. The TL;DR from Seddon’s analysis? Start bold, keep it relatable, and give readers something real. Use these strategies, make them your own, and stop hiding behind bland, corporate bullshit.
Be Authentic. Be Yourself.
Your audience is hungry for content that stands out. Now go give it to them. What are you waiting for?
John (Nick) Atkinson, The CreActivist who is Doing it Differently !
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