It's not Creative unless it Sells.
This is a famous quote from probably the greatest Ad Man ever, David Ogilvy.
“It’s not Creative unless it sells.”
Are you ever satisfied with your Creative efforts?
Your Sales? Your Marketing?
After all the hard work and countless hours you put into your business, do they ever truly reflect what needs to be done to reach success?
Don't worry - you're not alone.
As business owners and entrepreneurs, we often find ourselves in a difficult place when it comes to Creativity; there seems to be no middle ground between being too bold and risking failure versus playing it safe for fear of taking a wrong turn.
The important thing is this — good is never enough.
If you want your creativity to bring results that are actually worth something, then it's time to rethink what Creative success should look like.
It starts and ends with one word: sales.
When crafting any kind of content or design project, remember – “if it doesn’t sell, it isn’t really Creative.”
This is the real world now and guessing you want more sales?
Change attitudes or perceptions?
Well, here is the truth – this is not something you do on the side.
It’s the single most important part of any business.
You can choose to ignore the fact, turn a blind eye, and tell yourself everything will be fine.
Or stop procrastinating and do something other than lowering your prices, changing your web site, doubling down on social media, sponsoring the local five -a- side or widening your customer base.
And the reason why this happens is because these actions are all designed to treat the symptoms of low sales and not cure the systematic cause of the problem.
Imagine marketing to an audience who already know, like and trust you?
An audience that Googles your business by name and not by the product or service area you compete in.
This is really where Creativity works.
So, Creativity can solve problems, especially in marketing and achieving sales.
But what's the use of that?
After all, if you're reading this, chances are good that you've been schooled enough to be able to answer a question like that without too much trouble.
You could go back to whatever it was you were doing before clicking on this article and get on with your day.
Or, you could start working with me to change things for the better and start Doing it Differently!
With my help, we can turn your business into a well-oiled creative machine where new ideas flow like wine at a French dinner party. Merde alors!
The choice is yours.
John ( Nick) Atkinson
The CreActivist who is Doing it Differently!