Not people they dislike. Not people they're indifferent about.
But people they like.
"Like" is an arbitrary term and can really function as a sort of fill in the blank spot.
People buy from people they ( find interesting).
People buy from people they (find funny).
People buy from people they (find cool).
People buy from people they (find popular).
And this applies to brands, too. We don't buy brands ( at least not over and over again) because they offer the "best" products....
No. We buy brands because there is something about them that draws us to them. They're interesting or funny or cool or whatever.
So marketing and branding and advertising is simply a game of choosing which of these things we are going to be. And, once we do, we use the power of design and copy to turn this into something tangible.
Never sell a shit product.
But, also remember that a lot of fewer people would buy Apple if they were a bunch of assholes.
Instead, they're as sexy as Nigella in the kitchen, and have a brand voice that a snake charmer would die for. And, that's why they have zillions sitting in the bank.
Now, with that all said, I myself am a marketer. So, I am of course going to try to sell you something that will make your brand, your business stand out and get talked about.
Join me for free on a ZOOMBAR session - 15 minutes to see if I'm full of shit or not
But don't do it if you don't want to.
But, please, please, please.......stop writing boring shit and expecting people to buy from you.
Keep doing this and risk us falling out with each other.