But getting back to basics is a good place to start.
Like working with clients and talking about where they want to be in say 6 months /12 months.
Like hearing about their story and why did they get into the line of business they are in.
Because these are the essentials where we can craft the ideas that make your business or service positioned in a way your customer will come looking for you.
Trust me, I'm in advertising!
And it really is time to start Doing it Differently!