You know it. You may love or hate it. And we literally breathe it.
It’s the most valuable skill to have in the marketing world right now.
Why? Copywriting is integral to every 👏 single 👏 part 👏 of 👏 marketing. 👏
Social posts, advertisements, blog posts, email campaigns, podcasts, video and radio scripts, web pages and landing pages, sales letters, email pitches, cold-calls… even that Powerpoint presentation you put together to present that new marketing campaign. And don’t get get us started on online dating (aka marketing yourself…) ! ALL COPYWRITING. 💁♀️
You just can’t avoid it.
And as a savvy marketer — why would you want to?
No matter what marketing specialty you are in, you need to have a grasp on the nuances and subtleties of good copywriting.
To get clicks. To get listens. To get opens. To get eyeballs. To get sales.
Whether you outsource your copywriting or have an in-house writer… to be a great marketer, it’s crucial to have a deeper than surface level command of the art of persuasion and storytelling.
So if you’re ready to step into the new year with a new skill, a new mastery, and a new understanding of how to sell better than ever…
You need to start Doing it Differently!