Because if you don't you'll end up in a Creative Mess.
First, let me tell you what a "Big Idea" is and why it’s so important.
Well, this is related to the classic “Blue Ocean Strategy” book. If you haven’t read it, it talks about how companies can make the competition irrelevant by creating and capturing uncontested market space. The author used “blue ocean” to describe market spaces that were not yet explored…
And “red ocean” to describe the markets that are crowded… markets where competition is so cutthroat that it turns the ocean bloody.
A Big idea is how you turn the red ocean that you and all your competitors are swimming in … into a blue ocean of your own making where you essentially have no competition.
So what is a Big Idea? A Big idea is creating an emotionally and intellectually compelling idea with an opportunity for your prospect. According to David Ogilvy, one of the 20th century’s greatest advertising minds, “unless your advertising contains a big idea, it will pass like a ship in the night.”
So let me clarify something here.
What we’re talking about here is a Big Idea that covers your entire product and service. It’s the Big Idea behind the premise of what you offer.
So I’m not saying that you need a new Big Idea for every advertising or sales message. What you need is one Big Idea for your product and service, which we then leverage in various ways through marketing – whatever chosen media you use.
And then the ideas, the content, THE STORY, THE WORDS start all coming together.
I hope that makes sense, because it’s important.
And I can show you how it works, and how it’s worked for my clients before – whatever size business or market you are in.
Right now, the Big Idea is more important than ever. It’s the start of you and your business Doing it Differently!
Want to chat this through with me for free and you can see how it really will make a difference to your business – you focus, your customer understands and listens to you – engages with you.
And then more. But that’s another story!
Contact me here and we can fix what I call a ZOOMBAR meeting – either on ZOOM or in a BAR if we’re allowed!
john@doingitdifferently.com
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