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The marketer's compass now points towards trust

Effective marketing now relies on empathy and service

Every three thousand years or so, the north pole and the south pole switch places.

The magnetic fields of the Earth flip.

Did you know this?

In our culture, it happens more often than that.

And in the world of culture change, it just happened. The true north, the method that works best, has flipped. Instead of selfish mass, effective marketing now relies on empathy and service.

By Doing it Differently we work together to solve a set of related problems every business now faces.

How to spread your ideas.

How to make the impact you seek.

How to improve the culture.

How to start Doing it Differently!

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