Think Like a Haiku. Escape the Noise.
- The Creactivist Marketer
- Apr 23
- 3 min read
And Why I love Haiku so much.
A haiku is not just any poem. It’s 17 syllables of pure precision, often written in three lines of 5-7-5 beats. Originating in Japan, haikus aim to capture a feeling, an image, or a moment so vividly that it lingers in your mind long after you’ve read it.
Think of it as poetry stripped down to its essence. It doesn’t waste words or rely on fluff. It’s short, sharp, and hits straight to the heart.
Here’s an example to give you the vibe:
"A leaf falls softly,
Echoes whisper through the air,
Calm before the storm."
Sounds simple, right? But there’s a lot going on under the surface.
Haikus compress big ideas into small spaces, making every word pull its weight.
Now, here’s the real deal. What if marketing could do the same?
Haikus vs. the Noise of Marketing
Most brands shout. They overcomplicate. They drown in their own noise. But thoughtful marketing doesn’t need to scream to be heard. It cuts through the chaos with clarity and purpose.
This is where haikus and marketing align. Haikus don’t try to outdo epics or sonnets; they stand apart.
Their power lies in what they don’t do. They don’t compete. They don’t compare. They are incomparable by design.
Sounds a lot like what makes a brand unforgettable, doesn’t it?
Why Being Different Beats Being Better
If you’re caught in the rat race of trying to “be the best,” stop. Competing to “beat” someone else only invites comparison. When your audience starts asking, “Are they better than Brand X?” you’ve already lost.
The goal isn’t to be better. It’s to be different.
Take Mick Jagger, for example. Asked if The Rolling Stones were better than The Beatles, he didn’t argue. He didn’t take the bait. Why? Because he knew the game wasn’t about being “better.” It was about being The Rolling Stones.
Competition is a trap. Differentiation is the key to freedom.
If your business can tap into what makes you unique, you’ll escape competing altogether. You’ll no longer share the stage because you’ll own it.
What Marketing Can Learn from Haikus
Here’s how adopting the mindset of a haiku can transform your marketing strategy:
Simplicity Slices Through the Noise
A haiku doesn’t clutter the page. It focuses on what really matters. Your marketing should work the same way. Strip your message down to its core. What is the one powerful idea you want your audience to feel? Say it simply, and say it well.
Depth Without Complication
A haiku may be small, but its impact is huge. Similarly, your marketing doesn’t need to be the loudest or the flashiest. It just needs to connect, deeply and authentically, with your audience.
Differentiation Over Comparison
The haiku doesn’t try to outdo an epic poem. It does its own thing, powerfully and unapologetically. That’s your brand’s mission too. Focus on what makes you stand out. Build a story around it. Own it.
What’s Your Edge?
Think about your business right now. Are you lost in the noise, shouting to be heard? Or are you carving a unique path that only you can walk?
Ask yourself these questions:
What’s the one thing your brand does differently?
If competition disappeared tomorrow, why would your audience still choose you?
How can you simplify your message to hit harder?
The CreActivist® Connection
As CreActivists®, we don’t do one size fits all strategies (and nope, we won’t sugarcoat it either). We cut through the crap, find your boldest edge, and turn it into marketing so sharp it makes the competition irrelevant. Like a haiku, every word of your message will matter, and the world will notice your difference.
Because being different isn’t a risk. It’s your superpower.
Your Next Move
Stop screaming into the void. Start thinking like a haiku. Find your one thing. Simplify it. Differentiate boldly.
💡 Want help finding your unique edge? I’m here for the bold, the daring, and the unapologetic. Drop me a message, or hit the link below to join the movement.
Marketing isn’t about being the best. It’s about being unforgettable.Now, go make waves. Leave the competition in the dust.
John (Nick) Atkinson, The CreActivist Marketer who is Doing it Differently!
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