The Power of the Personal Touch:
Why Your Business Needs a Good Story to Tell
Technology has changed the way we shop and make purchasing decisions.
Online reviews, comparison websites, and social media platforms have all made it easier for consumers to research products and services before making a purchase.
However, despite these advances, people still rely heavily on personal recommendations. In fact, a recent survey found that 80% of consumers trust personal recommendations more than any other form of advertising.
This highlights the importance of having a good story to tell about your business. In this blog post, we’ll explore why personal recommendations matter, how you can create a compelling story for your business, and the benefits of doing so.
Why do people trust personal recommendations? One reason is that they come from someone they know and trust. If a friend or family member recommends a product or service, then the recipient is more likely to trust the recommendation. This is because they see this person as unbiased and not trying to sell them anything. Furthermore, personal recommendations are often based on firsthand experience. The person recommending a product or service has usually used it themselves and can vouch for its quality.
So, how can you create a compelling story for your business? It starts with understanding your audience – who are they, what do they need and want, and what are their pain points? Your story should also reflect your company values, vision, and mission. What inspired you to start your business, and what problem does it solve? What makes your brand unique and differentiates you from your competitors? Your story should be authentic, relatable, and memorable. This means communicating your message in a way that engages your audience emotionally and intellectually.
Once you have a compelling story, you can use various channels to spread it. Social media platforms like Facebook, Twitter, Instagram, and LinkedIn offer great opportunities to engage with your audience and share your story with them. You can also use influencer marketing to reach new audiences. Partnering with influencers who align with your brand values and target audience can help you tap into their followers and expand your reach. Collaborating with other businesses and creating brand partnerships is another great way to reach new audiences and share your story.
Benefits of having a good story to tell include increased customer loyalty, improved brand recognition, and enhanced reputation. Customers who connect emotionally with your brand are more likely to remain loyal to it, refer their friends and family, and leave positive reviews. Your brand story can also help you stand out in a crowded marketplace and differentiate yourself from your competitors. This is especially important in industries where the products or services are commoditized, and pricing is the only differentiator. Your brand story can also position your business as a thought leader and innovator in your industry. This helps to build trust with your customers and position your brand as one that can solve problems and offer solutions.
In conclusion, personal recommendations are powerful drivers of consumer behaviour. People trust their friends and family more than any form of advertising.
Therefore, having a good story to tell about your business is essential. Your story should be authentic, relatable, and engaging, and it should reflect your company values and mission. Once you have a compelling story, you can use various channels to spread it and reach new audiences. The benefits of having a good story to tell include increased customer loyalty, improved brand recognition, and enhanced reputation.
So, start crafting your brand story today and make sure it's a good one to tell.
John Atkinson
The CreActivist Marketer who is Doing it Differently!
john@doingitdifferently.com