When thinking about your business think about the real niche audience you are selling to.
You want to be The Kiche: Noun; King of a Niche.
Creating your niche, going deeper into it and really taking ownership of your space in that niche is a sure fire way of being a big fish in a small pond. It is always better to be a big fish in a small pond than a small fish swimming around getting lost in a big one!
Focus on your niche and if you can satisfy that market, THE STORY will spread and your Business, Your Brand has a real chance of scaling up fast.
So, draw a picture of who your perfect customer is, how you can really deliver what you sell and how it will satisfy his needs. Now you have your Niche.
And if you need help - I'm here to help you to start Doing it Differently!