Some customers are worth more than others.
Whatever business you are in, there will be customers who really are your ambassadors. The ones who love you and keep coming back for more.
So the goal must be to get all your customers to become ambassadors - who love your Brand, your business and everything you do - right?
You'll serve many people. You'll profit from a few.
The whales pay for the minnows.
It can work out. But in order to do your best work, you'll need to seek out and delight the few. And in return, you will be rewarded with a cadre of loyal customers who will buy in for all of it.
So, focus on your best customers, then make sure you start Doing it Differently with all your others!