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Why it's always better for the man to kiss the girl!

In marketing, the active voice is better to use because it is much more direct and the sentences generally shorter.

" The man kissed the girl" - active sentence.

"The girl was kissed by the man" -passive sentence.

The difference is to locate where the doer is in the sentence. Before the verb - active, after the verb, passive.

So force your reader to take action, shorten your sentences with a verb.

Copywriting made simple by Doing it Differently!

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