Why Websites Don’t Matter (And What Does)
- The Creactivist Marketer
- Sep 29
- 4 min read
If I had a quid for every business owner who told me they weren't ready to get customers because they were "redoing their website," I'd be able to retire tomorrow. Seriously. It’s the most common excuse I hear, and it’s costing you a fortune.
You’ve been told a lie. A big, expensive one. The lie is that your website is the most important part of your business. That without a glossy, all-singing, all-dancing digital masterpiece, you can’t possibly make a sale.
It’s BS. 💩
While you’re agonising over font choices, debating shades of blue, and writing your fourth draft of the 'About Us' page, your competition is out there talking to people. They’re starting conversations. They’re making offers. They’re getting paid.
Your website has become the world’s most sophisticated form of procrastination. It feels like work, but it’s not the work that matters.
The Great Website Distraction
Let's be blunt. A perfect website is a comfort blanket. It makes you feel safe and professional, but it does absolutely nothing to solve your biggest problem: getting people to buy what you sell.
Businesses get obsessed with their digital shopfront for a few reasons:
It’s Easy: It’s far less scary to tweak a colour palette than to pick up the phone and ask someone for money.
It’s a Tangible Task: You can tick boxes. Logo done. Photos uploaded. Blog post written. It gives the illusion of progress.
It’s What Everyone Else Does: You look at your competitors, see their slick sites, and think you need to keep up.Â
But here’s the unfiltered truth: precisely zero clients care about your new website. They don't care about your qualifications, your awards, or how many years you’ve been in business.
They care about one thing and one thing only:Â
Can you solve their problem?
What Actually Drives Growth?
If your website isn’t the key, then what is? It’s shockingly simple. It comes down to three things that most businesses ignore while they’re busy building their digital palaces.
1. A Crystal-Clear Offer
Your offer is the heart of your business. It's the promise you make to your customer. It’s the clear, desirable outcome you provide. Most businesses have a vague, confusing offer that makes no one stop and listen.
You need to be able to state what you do and for whom in a way that makes the right people say, "That's me. I need that."
Forget the jargon. Forget the corporate-speak. Just answer this:
What specific problem do you solve?
What amazing result do you deliver?
If you can’t answer that in one sentence, your website isn’t your problem. Your message is.
2. Conversations with the Right People
Marketing isn't about shouting into the void. It’s about starting conversations. You need to find the people who have the problem you solve and talk to them.
Where do they hang out? Are they on LinkedIn? In Facebook groups? Watch TV or read the papers? Go there. Don't wait for them to find your website. Go to them.
A simple, direct message that says, "I see you're struggling with X, I help people achieve Y. Worth a chat?" is a thousand times more powerful than a beautiful website that nobody sees.
The businesses that win aren’t the ones with the best SEO; they’re the ones having the most conversations.
3. Making the Ask
This is where so many people fall down. They do all the work, build the relationship, but they never actually ask for the sale. They get timid. They get awkward.
You have to make the offer. You have to invite people to commit.
Curiosity gets them to listen. Enlightenment helps them understand. But it’s the commitment - the clear, confident ask - that turns a conversation into a customer. If you’re not making offers, you’re not running a business; you’re running a hobby.
Proof That Different Works
Think about the most successful people you follow online or offline. Did you buy from them because of their website's stunning design? Or did you buy because their message hit you right between the eyes? Because they spoke directly to a pain you were feeling and offered a solution that made perfect sense.
I’ve worked with dozens of business owners who built six-figure enterprises from a simple landing page, a LinkedIn profile, or even just an email list. They didn't wait for perfection. They took action. They focused on their message, started conversations, and made offers.
They understood that business happens between people, not between a person and a webpage.
Stop Waiting. Start Doing.
Your website can be a useful tool, eventually. But it is not, and never will be, the engine of your business. The engine is your message and your willingness to share it.
So, I challenge you. For the next 30 days, forget about your website. Stop tweaking, stop redesigning, stop waiting.
Instead, spend that time doing this:
Nail your offer:Â Write it down in one simple sentence.
Start five conversations a day:Â Reach out to people who need what you have.
Make one offer a day:Â Ask for the sale.
Focus on the things that actually matter. The things that make the phone ring and the invoices get paid. You can build the pretty website later, with the profits you’ve made from actually doing the work.
Ready to stop hiding behind your website and start building a business that matters? It's time to focus on what works.
"Website hides you,
Talk to people, make the sale,
Action brings the cash."
Need some help in getting this started? Let's do it!Â
Drop me an E Mail: john@doingitdifferently.com