" The pessimist complains about the wind
…..the optimist expects it to change.....the leader adjusts the sails".
It's time to adjust the sails.
Can you relate to this, listen to the media, the blame, the finger pointing and more?
But to you businesses who are pivoting now, bloody well done.
To all of you that are to embark on the journey, my advice is pivot quickly, be agile, try-test-resign and iterate. Lead with your brand and the emotional response and have a go.
These are exceptional times with extraordinary opportunities; I can work with you to make it happen and to start Doing it Differently!
This is real Marketing from a Marketer who knows his stuff.