And probably losing or pissing off your customers too!
Why do so many so called marketers start with " we need to do a social media campaign"?
And then crack on and write a sales message that works for that said social media.
Then , "hey we'll just whack this out to everyone out there and see what happens!"
Look, get back to basics.
Market - that's your target customer;
Message - that's your copy/creative, that hits hard and gets your customer to take action;
Media - that's where you reach your target market with a message that works with that chosen media.
Get the order right and you're probably doing better than your competitor right now!
Make a real difference to your marketing and start Doing it Differently!
john@doingitdifferently.com