There was a time when if you had a USP - Unique Selling Proposition you advertised it and customers would come flocking to you.
But, let's be honest do you really have one or are you just offering the same as your competitor?
So how do you find that BIG MARKETING
IDEA - the one gets everyone hyped up?
Well, you need to find the right story to tell and how to tell it.
And the better the BIG MARKETING IDEA is, the better the Marketing, the selling part becomes so much easier.
So Dive into your Business, rip it apart, create those "Aha" moments and bring it all together.
You know you need to. You know it's time to start Doing it Differently!