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View from my office.....

Gotcha! If you went to Las Vegas and put a chip on every square, you would be bankrupt before midnight. The worst marketers lack focus because they fear missing out on someone or something.

By trying to be everywhere, your brand will drain itself and eventually end up being nowhere.

Every brand, whether you are P and G or you have your own Artisan business on a High Street has limited resources, whether they're financial, time, people, or partnerships. We always have the temptation of an unlimited array of choices, whether in the possible target market, brand messages, strategies, or tactics.

Now is the time to limit your choices to match up to your limited resources, to focus on those that will deliver the highest return.

Now is the time to start Doing it Differently.

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